St. John Fisher University The strategic media mix that drew record enrollment
With the ongoing decline in the college-aged student population known as the “the enrollment cliff,” colleges and universities across the country, including St. John Fisher University, faced a clear challenge. Enter: a focused enrollment campaign grounded in real insight, not guesswork.
Services
- Media strategy, planning + buying
- Creative strategy
- Campaign design + messaging
This marketing campaign shared student stories to show the value of the campus experience.
The “Impactful You” campaign targeted college-bound students with real stories to inspire confidence and connection to the school. The media strategy prioritized precision over volume. With a strategic mix of multichannel tactics, Fisher delivered fewer impressions yet drove more conversions. By meeting students where they were, at the moments that mattered most, the campaign resulted in St. John Fisher’s best enrollment year to date.
Results
- 687 new students on campus
- 11% increase in students year over year
Campaign videos featuring students and bold text treatment
Social media campaign imagery
Proof of concept with campaign messaging and photography.
Testimonial from university director of marketing and communications.
“This historic number of deposits is due in part to our partnership and the smarts that you bring ... It’s been another year of collaboration, and I’m grateful for the thoughtful and beautiful ways you’ve helped elevate our brand and the student story. It has worked indeed.”
Key Elements
- A strategically optimized media campaign
- Video + photo shoots on campus, with real students
- SJF’s largest freshman class enrolled in 75+ years