Centralus Health Beyond design: A new identity for community healthcare
When Arnot Health and Cayuga Health became affiliated under Centralus Health, their mission was clear: expand access to quality healthcare. But their marketing needs were less defined. A simple logo request revealed a deeper challenge—bringing the new brand to life with a story that made the partnership meaningful.
Services
- Primary + secondary research
- Creative strategy + ideation
- Logo design
- Messaging
- Creative platform
- Collateral
This healthcare company needed research to shape its rebrand around the community
Centralus Health redefined healthcare, shifting the focus from treating illness to nurturing wellness. Through focus groups, surveys and conversations with key stakeholders, the entire community helped shape the brand, ensuring adoption and solidifying its purpose.
The brand identity
Application and creation of the brand identity we created for Centralus Health
The new brand story and design elements brought the healthcare mission to life
The new brand story and design elements gave Centralus Health the foundation to bring its mission to life.
The brand promise DS+CO created for Centralus Health
Healthcare brand signage and messaging
Healthcare client testimonial
“Great work by you and the DS+CO team! I hope my huge sigh of relief at the end of the meeting wasn’t visible, but these things can easily go off the rails with one vocal dissenter, and the absence of that speaks volumes about the work. Bravo!”
Key Elements
- A unified narrative inspired by a common mission
- A unified brand framework for systemic clarity
- Workshops that built consensus + alignment