RBC Heritage Full funnel in full swing: Selling out a PGA Tour Signature Event
In the world of live sports, fan experience is everything. For the RBC Heritage golf tournament, YOY record-breaking ticket sales raised the stakes, posing a new challenge: How do you create a branded experience that keeps fans wanting more long after the final putt?
Services
- Media strategy, planning + buying
- Social media strategy + content creation
- Community management
- Campaign design
- Event signage
- Email marketing
- Video production
- Prepress supervision
This golf tournament needed an integrated marketing campaign to sustain engagement
To grow the tournament’s fanbase and deepen engagement, this year’s campaign leaned into its past success and Signature status as the “World’s Best Golf.” By modernizing tradition and tapping into internet trends, the RBC Heritage drove results both online and on the course.
Results
- 24% over ticket sales goal
- 38% increase in social media followers
- 11% increase in ticket sales from email
- 17% increase in email subscribers
Sports marketing animated banner ads
Sports marketing annual campaign graphics
This year’s campaign featured branded social content, digital media, email, paid search and event signage
The RBC Heritage sustained engagement by blending cultural references into branded social content with an ownable look and feel. The cohesive messaging and design were also threaded through digital media, email and paid search to support ticket sales. Once fans arrived at the course, the experience came full circle with welcoming signage that mirrored the RBC Heritage’s online presence—making sure fans felt part of something world-class, from first click to final cheer.
Sports marketing social media campaign graphics
Sports marketing event signage with branded messaging
Golf tournament event signage featuring sponsors
The golf tournament leaned into its mascot and sponsorship collaborations to create social media buzz
Every detail was curated to connect with fans in new ways. Meme-worthy moments elevated Sir Willie, the PGA Tour’s only mascot, to turn the 200-year-old legend into a viral icon and modern brand asset. Meanwhile, buzzworthy sponsorship collaborations sparked social media conversation.
Golf tournament social posts showing high engagement through likes and comments
Golf tournament daily social media graphics
Golf tournament instagram reels
Key Elements
- An unforgettable customer experience
- Record-breaking ticket sales
- The most-watched PGA tournament of the season