Community Preservation Corporation Expanding reach for mission-driven commercial lending
Community Preservation Corporation had the resources to invest in more equitable, sustainable communities. But they struggled to reach people who could put those resources to use. CPC needed to refine and optimize its messaging to boost awareness—and ultimately, drive action.
Services
- Media strategy + planning
- Paid search strategy + optimization
- Design + messaging
- Partnership coordination
- Reporting + analytics
- Email design
This commercial lender needed targeted media to drive conversions for a good cause
By enhancing paid search with targeted keywords and introducing new digital media tactics, CPC increased both engagement and conversions. Their multi-channel approach—including LinkedIn and business journal websites—did more than exceed industry benchmarks. It also strengthened CPC’s reputation as a trusted resource in community transformation.
Results
- 33% conversion rate—far above 4.94% industry average
- $18.73 cost per click—far below $87.36 industry average
- 3,000 conversions
- 1.5M+ LinkedIn impressions
Animated campaign banner ads
Print ads featuring brand imagery, messaging and copy
Paid social media posts for commercial podcast and grant application
Key Elements
- A strong, mission-driven brand foundation
- Research into audience, industry + media use
- Paid media that surpassed all industry + baseline metrics
- Traditional + digital media to increase reach
- Key media partnerships that drove web sessions, form fills + PDF downloads