Bosch Security and Safety Systems How a security company turned tech talk into tradeshow impact
When a best-in-class product finds itself lost in engineer speak, how do you re-energize sales and customers? By digging in to truly understand what keeps security teams up at night: the very basic human need to feel safe.
Services
- Primary + secondary research
- Creative strategy
- Brand positioning
- Brand identity
- Messaging architecture
- Tradeshow design
- Video production
This security company needed to reposition its brand to drive tradeshow engagement
Research told us that in an all-access world, the more commercial security teams have to protect—people, property, assets, identities—the less secure they feel. This insight inspired Bosch’s creative platform, “Seriously Protective,” and launched a whole new approach to messaging, from tech talk to approachable, benefit-driven storytelling.
Results
- 24% increase in overall booth attendee scans
- 33% increase in category-specific scans
Security company logo on white and red backgrounds
The new visual identity features a sleek text treatment, simple color palette and hidden symbolism
Mission critical and in command, the visual identity for Radionix reflects the security professionals it supports. An approachable yet sleek text treatment speaks to the resilience of an interconnected system that moves forward. The negative space of the "x" creates converging and diverging arrows that reflect the visual language applied in tradeshow design for spaces and collateral. Striking red, deep black and muted silver bring in a simple palette that's both accessible and impactful.
Image of white security company logo embroidered on slate-gray shirt sleeve
Graphic treatments and campaign messaging
Eye-catching tradeshow graphic treatments cut through noise to increase booth scans for the brand
Leveraging the ownable new narrative and modern Radionix identity, Bosch brought its “Seriously Protective” story to life through dramatic, eye-catching graphic treatments that cut through the technical jargon around the exhibit hall at one of the largest security shows in the world. In a sea of “transformation” and “innovation” sameness, Bosch increased booth scans and drummed up excitement for its brand.
Images of tradeshow signage featuring bold text treatments
Image of tradeshow signage featuring product messaging
Images of tradeshow signage featuring product samples
Security company client testimonial celebrating increased booth traffic
“The final Radionix video was fantastic!!! Rounds of applause, and ‘hell yeah’ kinds of comments from the sales team, and direct comments about how great it was from our Keenfinity CEO and our senior VP. Thank you very much for producing such a great logo and creating an amazing video! The team is motivated and excited!”
Security company client testimonial celebrating positive stakeholder response
“The DS+CO team significantly enhanced our impact on a busy show floor … (It) led to increased booth traffic, improved customer engagement and a new positive energy ... (It’s) set a new benchmark, and we eagerly anticipate partnering with them again on our next creative project.”
Key Elements
- More in-category scans than any other business unit
- A re-energized sales team