We’d rather be talking about you.
Because the only reason we’re here is to help you succeed. Oh, and have some fun along the way.
The big, big picture.
Fun?
We realize some say that’s crazy talk. But think about it. Don’t people who enjoy their work, who they work with and where they work, almost always create better work?
Great people deserve a great place to work
Culture matters. And we’ve worked hard to create one that’s positive and fulfilling. In 2015, we were named the #1 place to work in advertising and marketing by Fortune magazine. The agency was ranked #5 on Advertising Age’s list of Top 40 workplaces in 2014 and #22 in 2015. In 2010, Inc. magazine ranked Dixon Schwabl as one of the Top 20 Small Company Workplaces in America. For 12 years running, the agency has been included on the Great Place to Work list of the Top Small or Medium Workplaces in America. And in 2016, we were officially certified as a Woman Business Enterprise by New York State.
Many firms talk a good game about integration. Here, it’s in our marrow, synapses and HTML code.
We offer a truly comprehensive suite of services. All under one roof. And we all play well together. So it’s never about turf. It’s about what’s best for you and your situation, with whatever combination of teams makes the most sense. And the best way to figure that out is to get together and talk.
Account Service
Account service can devise strategy from 30,000 feet and, in a single bound, come back to ground level to manage projects on a day-to-day, hour-by-hour basis. Happily, our account executives only use their superpowers for good.
Creative Services
Our inspired team of art directors and copywriters is well versed in the art of creating smart, arresting messages that connect with target audiences. In other words, our humans know how to speak human to other humans.
Public Relations
Extra! Extra! Outside NYC, DS houses the largestPR department of any full-service agency in the state. More than15 PR practitioners offer our 100+ clients a broad range of strategic PR services, including media relations, content marketing, crisis communications, issues management, public affairs and community relations.
Research
Until we can read minds (and we hope that day never comes), it’s vital to take the time and effort to understand customer hearts,minds and behaviors. To do so, our in-house team uses a wide rang eof qualitative and quantitative tools.
Media
Our recommendation: Your Ad Here. In 2013,our media team placed $13+ million in local, regional and national markets. Our interactive expertise has consistently delivered better-than-industry-standard results.
Martech
Silos be gone! Once, digital marketing, interactive technology and content creation operated separately. Now, these and other disciplines need to work together from the get-go. Martech creates holistic engagement systems to achieve our clients’ business goals—and greater ROI.
Production Studio
Our in-house studio and team of producers,editors, graphic artists and animators gives you the access,efficiency and creativity to produce compelling communications—without breaking the bank. And … action!
Content Marketing
To engage customers, rule #1 is be engaging. We help companies create cool stuff (aka “content”) that their customers seek out and enjoy. This helps our clients acquire and retain customers. Telling stories to drive profitable action. It’s a good thing.
Special Events
Some people sure know how to throw a party. We’ve been planning, designing and executing special events for more than 28 years.
Successful marketing campaigns require plenty of creativity. (BTW,our supply is delivered fresh every morning.) But you also have to know what you’re doing. And that takes experience. As it happens, our experience is varied and vast.
We’ve worked with big, established brands, as well as small start-ups, from high tech to community service. Our experience lets us efficiently utilize whatever tactic is most relevant and effective for the challenge at hand: events, naming and brand ID, broadcast, brand strategy, social media, public relations, long-form videos, email blasts, print ads, websites, laser tattoos, town criers, matchbooks, holograms, subdural microchip implants, sandwich boards … whatever it takes.
Ladies and gentlemen, meet our ladies and gentlemen.
What’s our secret? Remarkable brains. Attached to big hearts.
Our managing partners
We’ve been honored to work with hundreds of firms, from big, established brands to small start-ups, from high tech to community service.
Loving living here.
We not only work in Rochester, we love the place. There, we said it. Granted, love is rarely rational, but let’s review a handful of reasons behind the love: Short commutes. Affordable home prices and a low cost of living. Excellent public schools and top-notch universities and colleges, including the renowned Eastman School of Music. Four distinct seasons—gotta love that. Minutes to Lake Ontario and about an hour to the heavenly Finger Lakes and wineries galore. The annual Xerox Rochester International Jazz Festival and the acclaimed Strong Museum of Play. No wonder so many call the area a hidden gem. (So much for that secret.) In short, the area offers plenty of metropolitan amenities, without big-city hassles. BTW—we’re nowhere near NYC. Yet we have plenty of staff who’ve worked at big-city, big-name agencies, but they chose to live and work here. Yes, life is good.