A thrilling ride.
And a state of mind.

Marketing automation caters content to convert prospects into customers by learning how each one wants to be reached

Here are the DS Events team’s top five ways to keep your cool when things beyond your control are taking an unanticipated turn.

Senior Copy Editor Jen Moritz has been called a lot of things in her defense of the English language. Appropriately, a new word describing her role in the growth of words has planted new seeds of appreciation.

Recently, it was decided that our blog needed a name (something more creative than Blog), and we spent days throwing ideas around. Pages were devoted to brainstorm sessions, resulting in the recurring question of “How does this place have a slide but not a single giant whiteboard?”

President Trump decided to keep his own Twitter account @realDonaldTrump rather than take over the @POTUS account that was created for Barack Obama. Four members of our content team hashed it out on Slack.

Social media is always changing. And, 2017 will be no different. Certain trends—like Facebook’s continued algorithm changes, the rise of virtual reality, live video and the continued rapid growth of Snapchat—are expected for 2017. However, what are five social media trends you might not be expecting in the new year?

The "chip economy" at Dixon Schwabl has been an agent of appreciation, a powerful tool in reinforcing collaboration at every turn.

Out of all the incredible insight I gained from writers who’d been at their craft far longer than I have, there was one powerful message that had a lasting impression.

Coordinating the annual Finger Lakes Wine and Craft Beer Festival is more than renting tents and lining up wineries and breweries to dish out samples. Much more. And the Type-A members of the events team at Dixon Schwabl make it happen with spreadsheets, caffeine and fountains of support from the agency and the Canandaigua community.