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Strategy Takes Center Stage as Greater ROC Gets the Gold

05 . 13 . 21 – PAUL GANGAROSSA, PUBLIC RELATIONS

In the theatrical world of marketing, creative is the showstopper. The headliner. The name on the marquee that gets people in the door and the performance that keeps them talking, for better or worse. Other tactics can steal the show from time to time, but some aspects of a campaign rarely get the spotlight.

Get ready for your close-up, Research + Strategy. 

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