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Welcome to The Slide. Our POV on marketing, all things Dixon Schwabl and whatever else strikes our fancy. No ticket needed, so take the ride.
The Latest
Strategy Takes Center Stage as Greater ROC Gets the Gold
05 . 13 . 21 – PAUL GANGAROSSA, PUBLIC RELATIONS
In the theatrical world of marketing, creative is the showstopper. The headliner. The name on the marquee that gets people in the door and the performance that keeps them talking, for better or worse. Other tactics can steal the show from time to time, but some aspects of a campaign rarely get the spotlight.
Get ready for your close-up, Research + Strategy.
05 . 11 . 21
Three Must-Dos for Empathetic Marketers
Nick Guadagnino, Creative
05 . 06 . 21
The ABCs of A/B Testing
Erin Haskell, Media
05 . 06 . 21
What Do You Know About Marketing? [INTERACTIVE QU…
Michael McGinnis, Social Media
05 . 04 . 21
How Data Science Helps Marketers Mine for Truth
Alex Clark, Database Speciali…
04 . 13 . 21
Thinking about Adam Grant's Think Again
3 things I think we should re…
04 . 08 . 21
Third-Party Cookies: Cookiepocalypse is Coming
Malorie Benjamin, Media
04 . 01 . 21
Copy Editing in 2021: Words to (Re) Think About
Jen Moritz, Creative
03 . 24 . 21
Webinar Recap: 5 Things I Learned as a DEI Paneli…
Kim Allen, Managing Partners