
A thrilling
ride. And
a state
of mind.
Welcome to The Slide. Our POV on marketing, all things Dixon Schwabl and whatever else strikes our fancy. No ticket needed, so take the ride.
The Latest
Thinking about Adam Grant's Think Again
On a recent episode of her Dare to Lead podcast, Brené Brown asked Adam Grant what inspired him to write Think Again: The Power of Knowing What You Don’t Know. He responded with a story about a group of CEOs considering remote work options for their employees—in 2018, before the pandemic. After sharing his own study data showing remote call center workers were 13.5% more productive, along with other supporting evidence, Grant suggested the CEOs try a remote Friday experiment to see what happens. And they all said no.


3rd-Party Cookies: Cookiepocalypse is Coming

Copy Editing in 2021: Words to (Re) Think About

Webinar Recap: 5 Things I Learned as a DEI Paneli…

Virtual Events: The Key to Relationship Marketing?

Marketing Madness: The Jargon Bracket

The Psychology of Marketing

Getting Creative in B2B Marketing
