Marketing & Advertising Blog | Dixon Schwabl | Rochester NY
The Slide Background

A thrilling
ride. And
a state
of mind.

Welcome to The Slide. Our POV on marketing, all things Dixon Schwabl and whatever else strikes our fancy. No ticket needed, so take the ride.

The Latest

5 Tips Marketers Can Learn from Movie Trailers


Every year, the Hollywood elite gather to honor the best of the best in cinema at the Academy Awards. Throughout the 12-hour ceremony (they tell me it’s only three, but I beg to differ), the most outstanding films and actors are honored for a variety of categories and performances. 

But while the golden statues are handed out for complete films, it’s important to remember the power-packed mini movies that propel blockbusters to box-office records. I’m talking, of course, about movie trailers. And while some spoil the entirety of a film by giving away all the good parts, the best movie trailers employ sound marketing principles we can all learn from. 


 Oh,  Dear. 

We’ve noticed you’re using an out-of-date browser. That’s why you can’t view our site properly. But there’s an easy fix. Simply update your browser via one of the links below in red.

Normally, we don’t make visitors jump through hoops to viewour site, but we really want you to see our latest and greatest.

Thanks! And welcome to the future.