Blog Topic: Media Planning + Buying
Media Planning + Buying Posts
LearnBuying media through the lens of brand safety
When it comes to media buying, put safety first. Why? Because your brand can’t afford not to.
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Changing the Game: Google and the Switch to Responsive Search Ads
Google got rid of expanded text ads—and brands have a lot to gain from the change.
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Transitioning from third- to first-party data
Even after third-party cookies go away, we can't expect internet users to be completely satisfied with the privacy of their data.
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The ABCs of A/B Testing
Let’s dig into the buzzword and larger concept of A/B testing in advertising.
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Third-Party Cookies: Cookiepocalypse is Coming
Google “will not build alternate identifiers to track individuals as they browse across the web” after third-party cookies are gone for good.
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Third-Party Cookies: Why are They Being Removed?
In the digital marketing realm, cookies are king. Marketers rely on these small packets of data to collect information and target ads.
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