Blog Topic: Brand + Advertising
Brand + Advertising Posts
LearnThe common good: How goal-oriented marketing can transform your brand
Is your agency partner an order-taker, or do they play an active role in transforming your brand to bolster your company’s growth, revenue or innovation?
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eHarmony’s Research-led Campaign Has Me Swiping Right
In the world of historically cringey ad creative, eHarmony is using their latest research-led campaign to create genuine connections.
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What Ray Charles taught me about marketing
The Super Bowl has become a sign of the times. It’s been played through every kind of catastrophe, from impending war, to the 9/11 attacks, to a pandemic.
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From Profit to Purpose: The Power of Brand Storytelling
Why focus on developing a brand narrative when there’s already a demand for your offering? Because a brand is no longer defined by its product or services.
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2022 Super Bowl Ad Review
Each year, the DS+CO team gathers to discuss the Super Bowl commercials, analyzing what worked and what didn’t. This year’s batch gave us plenty to work with.
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Can you hear me? Sonic branding, audio communications and what marketers should do
What does your brand sound like? And how is your audience responding? Understanding your sonic brand can be a moving force in creating emotional responses.
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