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Frontier Communications Conversations to conversions: A bold booth experience

In an on-demand world, high-speed internet service is the foundation to live, work and play. But in the competitive B2B category of fiber internet, how do you break through the noise?

Services

  • Brand strategy
  • Internal + external research
  • Immersive tradeshow booth design
  • Brand messaging
  • Video + animation
  • Pre-press supervision
Frontier mdu hero still

With the goal of attracting prospects, this marketing campaign executed an immersive trade show booth

Frontier crafted a compelling, repeatable story that spoke directly to multifamily property owners and managers. From there, an immersive tradeshow experience was developed. It not only left a great first impression, but produced 25+ productive sales and prospect meetings—keeping the conversation going long after the event.

Marketing campaign imagery of our immersive trade show booth

Tradeshow booth development

That momentum was carried by Frontier’s messaging, which addressed the most pressing concerns: staying ahead of rising demand for fast, reliable internet; increasing customer satisfaction to minimize turnover; and finding custom solutions to maximize property value and appeal. Every interaction was designed to resonate, offering not just a service, but a smarter way to meet the growing expectations of customers and prospects.

Marketing campaign imagery of tradeshow collateral

Campaign graphics

Client Testimonial

The overall concept of “Infinite Communities” is resonating in sales presentations like never before.

Meghan Wismer Director of Marketing

Key Elements

  • An engaging sizzle video
  • Custom collateral encouraging prospect follow-ups
  • Pillar + back-wall displays
  • Strategic platform of “Infinite Communities”
  • The sales team entered the conference feeling reinvigorated