PGA of America Driving PR impact for a top golf event
The PGA Championship of America is one of the biggest in the world. In 2023, when the event returned to Rochester, NY, organizers weren’t just looking for an event partner. They needed a PR team who knew how to shape the story beyond the fairway—into the streets, headlines and hearts of the community.
Services
- Media relations
- On-site media coordination
- Social media management
- Community relations
- Collaborations + activations
With the goal of driving awareness and impact, this PR campaign leveraged media, partnerships and activations
To drive awareness and community impact, the PGA launched a multilayered PR campaign leveraging exclusive media, high-profile partnerships and immersive activations.
Results
- 87M+ media impressions across a 300-mile radius
- 100% tickets sold, maximizing attendance
PR campaign image of a full crowd of spectators
The PR campaign executed high-profile fan experiences and exclusive media events to draw coverage and engagement
An exclusive media event kicked off the campaign at Oak Hill Country Club, drawing 20 top journalists. The Wanamaker Trophy’s appearance at Bills Training Camp bridged fan bases, while a partnership with 35 ASL interpreters from RIT’s National Technical Institute for the Deaf enhanced accessibility for all spectators. Fan engagement soared at PGA Championship Night with the Rochester Americans and at VIP experiences like the Josh Allen-led “Beyond the Green” initiative and a ceremony honoring Jim Nantz.
Social media collaboration images of the Wanamaker Trophy and Oak Hill golf course
PR campaign images of media coverage, partnerships and Josh Allen with the Wanamaker Trophy
Awards
PRSA PRism
- Award of Excellence—PGA Trophy Meets Josh Allen
- PRism—Media Invited to Play at Oak Hill Country Club
- PRism—Article
Key Elements
- Strategic ticket sale announcements
- Marquee photo ops
- Trophy tour activations
- On-site media relations
- Crisis communications counsel
- Hosting an exclusive media event