Dixon Schwabl receives Honorable Mention in international Design Annual Competition
Dixon Schwabl has received an honorable mention in the Graphis Design Annual 2022. The Design Annual Competition showcases the best creative work from the top agencies internationally.
The recognition was received for a Frontier E-Rate direct mail campaign in the print telecommunications category. The piece needed to grab the attention of over-burdened IT leaders under pressure at K-12 schools while introducing the cost savings of switching to Frontier and taking advantage of the E-Rate program. The over-sized direct mailer did just that and provided much-needed financial, technical and comic relief. The entertaining 3D “Gig Rig” came with stickers to bling it out and make it their own and provided IT/tech jokes with attitude and an NFC sticker to drive traffic to a web page, connecting the online and offline experience for the target audience.
To see and read more about the campaign, click here.