Blog
Financial Services
The Power of Audience Segmentation
There’s no denying the major shifts in audience behavior and technology in recent years. But many industries, including the financial sector, continue to use a one-size-fits-all approach to target their customers and prospects—regardless of demographics, psychographics and evolving times.
Audience segmentation and tailored messaging driven by consumer research open opportunities to connect each consumer with the right service or product. This data is imperative for businesses to leverage across channels for cohesive and effective marketing campaigns that increase retention and revenue.
Click below to listen to DS+CO and Kantar discuss the power of audience segmentation and how financial industries can create loyal customers and increase prospects to grow their business.
You’ll hear how you can use audience segmentation to enhance your customers’ experience and more:
- Understanding your target audience and optimizing marketing materials specifically for them
- What challenges financial industries face when researching consumers
- How to differentiate yourself from your competitors with a better user experience
This webinar's panelists include:
- Cathy Wray, Senior Director, Research & Insights, Kantar
- Jessica Savage, President, DS+CO
- Melissa Jusianiec, Director of Insight & Analytics, DS+CO
- Arica Marfoglia, Senior Marketing Strategist, DS+CO
Rosi Statt
Rosi knows that a solid strategy is the foundation for marketing that works. What drives her though is how that foundation is built: by digging into the research and uncovering insights that unlock inspiration for creative that moves people. Her strategic thinking has led to award-winning work, including National ADDY awards and Best in Show at the Rochester PRisms. But for Rosi, the real win is knowing she’s made a difference for clients. When she’s not leading her team of strategists, she can be found on the sidelines of Victor’s soccer fields, coaching her sons and their fellow teammates.