Provoke
PR + Social
Should Your Brand Join the Facebook Boycott?
Summary
In July, big brands like North Face, Eddie Bauer and Ben & Jerry’s paused all paid advertising with Facebook and Instagram in support of #StopHateforProfit. The goal? To have Facebook take clear actions to stop its platform from being used to amplify racism and hate. Learn what you should take into consideration when making social media decisions for your brand during this time.
Speakers
Malorie Benjamin, Vice President of Media Services at Dixon Schwabl
Fred McCoy, Account Director at Dixon Schwabl
Paul Gangarossa, Public Relations & Content Supervisor at Dixon Schwabl