Brand + Advertising
Building a Transformational Brand in 2020
How do you build a transformational brand? Especially in 2020. Imagine you start out with research to discover your brand's purpose and what makes it different. Then a global pandemic hits. And then social justice spurs new action for change.
Joe Stefko, President and CEO at ROC2025
Laura Nespoli, Co-Founder at Meshin Movement
Mark Stone, Chief Creative Officer at Dixon Schwabl