DS+CO Brand EvolveTime for a brand refresh?
Brand Evolve is designed to clarify, define and activate brands for leaders who need to build team alignment, stakeholder buy-in and audience trust.
The Challenge5 Signs Your Brand Might Be Stuck
Misalignment
Leadership, sales and marketing all describe the brand differently.
Sea of sameness
Messaging sounds cliché and jargony. Value propositions feel generic. Audiences aren’t super clear on what you do.
Growth outpaces brand
The company has evolved and the external story no longer reflects the internal reality.
Decisions take forever
Teams hesitate. Every campaign becomes a debate. Every message needs re-approval.
All action, no traction
More meetings, more content, more channels, more “quick fixes” with no meaningful motion.
The SolutionBrand Evolve
What it is
A brand strategy and rebranding solution for B2B and B2C leaders. Evolve your brand from where it is today to where it needs to be—now and for the future.
What it does
Our proven three-step approach helps your brand rise above noise and confusion to stand out with a clear, consistent message, voice, look and feel.
Why you need it
Knowing your audience and creating a consistent brand supports growth. Brand Evolve aligns teams, unifies how they talk about your brand and speeds up organizational decision-making.
How We Get There
Clarity Lab
A collaborative approach to uncover what’s holding your brand back so we can align teams around elements like shared purpose, audience, goals and objectives.
What you get
- Brand alignment workshops
- Primary + secondary research
- Audit of existing campaigns + materials
Brand Clarity
Establishes the building blocks of your brand story, from what it stands for to how it shows up in the world. This influences everything from internal mindset to external messaging.
What you get
- Brand foundation (includes value proposition, mission statement, brand advantage and more)
- Strategic platform
Brand Identity
Brings your brand clarity to life, verbally and visually. Gives marketing and sales teams the tools they need so your brand shows up consistently and unmistakably.
What you get
- Visual identity + design guide
- Verbal identity + messaging guide
- Rollout plan
Case Studies
Rochester Midland Corporation
A legacy partner for sustainable chemistry solutions got clear in its identity to compete and perform on a global scale.
Pike Construction Services
Through a bold rebrand, 150 years of legacy brought three divisions under one cohesive identity and market presence.
Centralus Health
This healthcare company turned a partnership into a purposeful shift, using workshops to align teams around a new brand framework.
Testimonial
“We’re well on our way to evolving our image and improving our culture for everyone to live our values and brand every day at RMC! Thanks to you and your team for amazing work to help us with this.”