A thrilling ride.
And a state of mind.

Welcome to The Slide. Our POV on marketing, all things Dixon Schwabl and whatever else strikes our fancy. No ticket needed, so take the ride.


January 17, 2018

While the rules may change, solid storytelling still wins the day.
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January 5, 2018

In 1999, the word "Miracle" became synonymous with "Disaster" as the Buffalo Bills' playoff drought officially began in heartbreak. Now that that's over, we can all look back and smile.
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January 4, 2018

After 17 years, Sean McDermott’s successful culture change has yielded one sweet ROI.
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December 20, 2017

Spoiler Alert: This article relies heavily on buzzwords.
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December 14, 2017

For better ROI, get off your mass media hunt and get targeted.
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November 7, 2017

When the little details matter to a brand, the brand starts to matter to the consumer. Even when it comes to 404 Error pages. Most brands want to limit the presence of a mistake, but these 10 brands embraced 404 Errors as just another path to customer loyalty.
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October 26, 2017

Nielsen — the standard in TV ratings — announced they'll be able to monitor viewer data from Netflix subscribers, which was previously held close to the vest. The unexpected move brings with it a possible ripple effect across the programmatic landscape.
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October 12, 2017

Dennis Organ defined Organizational Citizenship Behaviors as “individual behavior that is discretionary, not directly or explicitly recognized by the formal reward system, and that in the aggregate promotes the effective functioning of the organization.” It’s about doing the right thing and going above and beyond to benefit yourself, your coworkers and your organization.
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September 28, 2017

In what could be Twitter's 'Jump-the-Shark' moment, the social media pioneer is debuting a new 280-character limit that has people everywhere wondering why. In a space that heralded brevity, users (like us) are coming to terms with a new kind of character-counter anxiety.
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September 25, 2017

It’s impossible for a marketer to understand the nuances of every segment of every target market for a wide range of products. Consumer preferences can change based on demographics, location, age and myriad other factors. Lack of understanding in a specific market forces us to make “gut decisions” based on our personal experiences and allowing our own bias to interfere with the marketing message.
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