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The Great New York State Fair

Hospitality + Tourism/Brand + Advertising

The Great New York State Fair is one of New York’s largest annual events and has marked the end of the summer for 181 years. It’s the oldest fair in the US—and now one of the largest, with over 1 million visitors every year.

Project Info


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The NYS Governor challenged the fair to increase total attendance to 1 million visitors.


DS+CO and the Great New York State Fair increased attendance 23% in the first year of the campaign, exceeding the million-visitor goal.


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Attendance increased in each consecutive year, as well, building to a record 1.3 million people in 2019.

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