Provoke

Strategy

Lauren's Column: Passing the baton with confidence

Strategy / 10.19.20

As Lauren and Mike recently announced, they "passed the baton" to Dixon Schwabl's new CEO and president, Kim Allen and Jessica Savage, on October 1. With that, the founders stepped into their new roles as chairpersons.

Lauren shares her feelings about the transition - and suggestions based on her experience - in her latest Rochester Business Journal column. Read this column here.

Related Content

How to brief your marketing team

Before you start your next project, make sure you gain alignment with your marketing team.

Does This Need More Strategy?

Ask the right questions to better understand your audience to produce actionable growth.

Kristen Cavalleri named January Jaz Janie

Every month, Dixon Schwabl + Company honors an outstanding employee with the coveted Jaz Janie Award, created to commemorate PR VP Jane “Janie” Argenta.

Kara Beamish named December Jaz Janie

Every month, Dixon Schwabl + Company honors an outstanding employee with the coveted Jaz Janie Award, created to commemorate PR VP Jane “Janie” Argenta.

Emma Alexander named October Jaz Janie

Every month, Dixon Schwabl + Company honors an outstanding employee with the coveted Jaz Janie Award, created to commemorate PR VP Jane “Janie” Argenta.

Ben Swan named September Jaz Janie

Every month, Dixon Schwabl + Company honors an outstanding employee with the coveted Jaz Janie Award, created to commemorate PR VP Jane “Janie” Argenta.

Marie-Adélina de la Ferrière named a Forty Under 40 by the Rochester Business Journal

DS+CO Public Relations Specialist Marie-Adélina de la Ferrière has received this honor for her incredible work in and outside the office.

PGA of America names Dixon Schwabl + Company Public Relations Agency of Record for 2023 PGA Championship

The 2023 PGA Championship will return to Oak Hill Country Club next May, and the international spotlight will once again be put on this region and community.

The crumbling of third-party cookies delayed—AGAIN

Google’s removal of third-party cookies has been postponed yet again, giving the marketing industry a little more time to prepare for a cookieless world.

Content in 2022: What’s on the Menu

Much like how food nourishes the body, good content can do the same for any marketing campaign. We’ve got the recipe that'll leave your audience craving more.

Gerrit Mora named May Jaz Janie

Every month, Dixon Schwabl + Company honors an outstanding employee with the coveted Jaz Janie Award, created to commemorate PR VP Jane “Janie” Argenta.

Britt Lui named April Jaz Janie

Every month, Dixon Schwabl + Company honors an outstanding employee with the coveted Jaz Janie Award, created to commemorate PR VP Jane “Janie” Argenta.