Dixon Schwabl + Company’s PR team wins 11 awards at the 2022 PRSA Rochester PRism Awards

The PRSA PRism Awards celebrate the “best of the best” public relations campaigns led by Rochester’s brightest publicists. Last night, PR professionals from across the area gathered at the Rochester Museum & Science Center for the 32nd annual PRism Awards ceremony.

The event recognizes complete PR programs and tactical elements that incorporate sound research, planning, execution and evaluation. And for DS+CO’s PR team, the results were amazing!

DS+CO took home eight PRism Awards and three Awards of Excellence, and our very own Managing Partner of Communications Nadine General gave opening remarks as the 2022 PRSA Rochester Chapter board president.

“How promising it is to gather and commemorate another year of hard work delivered on tight deadlines, under pressure peers in other industries don’t believe to be true, in a career where most of our families don’t understand what we do for a living,” she said. “I’m excited to celebrate with you all and grateful for your contributions, your work and your time to be here with fellow colleagues, clients and friends.”

Congratulations to all of this year’s PRSA PRism Award winners! And thank you to organizers for a great in-person event. It’s one of our PR team’s favorite nights of the year.

BLOGS + BLOGGER CAMPAIGNS
Corporate PRism Award: “Blog Overhaul Nets More Impactful Content for DS+CO”

CREATIVE TACTICS
Corporate PRism Award: “American Packaging Corporations Get Vaxed, Get Rewarded Campaign”

EDITORIAL + OP-ED COLUMNS
Not-for-Profit Award of Excellence: “Alzheimer’s Association’s Diversity in Dementia Care Opinion Piece”

Corporate PRism Award: “Waste Harmonics: Waste Advantage Byline Series”

MEDIA RELATIONS
Not-for-Profit PRism Award: “Big Brothers Big Sisters: Calvin and Dave, A Perfect Match”

NEWSLETTERS
Corporate PRism Award:“Change Happens When Provoked”

PODCASTS
Corporate PRism Award: “DS+CO Webinar Series Builds Trust”

PRESS CONFERENCES
Not-for-Profit Award of Excellence: “Roberts Wesleyan College Breaks Ground on Golisano Community Engagement Center”

COMMUNITY RELATIONS
Corporate PRism Award: “Community Bank Lives Up to Its Name with Good Neighbor Day”

INTERNAL COMMUNICATIONS
strong>Corporate PRism Award: “American Packaging Corporation’s Get Vaxed, Get Rewarded Campaign”

MARKETING
Corporate Award of Excellence: “Mechanics, Technicians Benefit from GEARWRENCH Brand’s Innovation”

For the full list of winners, visit the PRSA Rochester website.