Using surveys to guide your recovery by Lauren Dixon

If you don’t measure employee sentiment, you can’t improve it. And the way to understand how your people are feeling and what they’re thinking is to ask them individually, anonymously and consistently.

Employee surveys are especially useful for strengthening company culture. In this column published by PR Daily, CEO Lauren Dixon breaks down why surveys are important, and shares best practices for executing a strong survey for your audiences.

Read the column here.