Provoke

DS News

Lauren's Column: Hybrid Workplaces

DS News / 8.21.20

According to the National Bureau of Economic Research, about 35% of American workers switched to telecommuting when the pandemic hit the US. Since then, a recent Salesforce survey shows that many of them have decided they do not want to return to the workplace 100% of the time. Lauren addresses this in her latest RBJ column, and discusses the risks and solutions to make it work. Read her column here.

Related Content

The key to your brand? It’s all about authenticity

There are plenty of reasons why “authentic” was 2023’s word of the year, but if marketers take away only one thing, it should be this.

The importance of DEI testing for campaigns that resonate with consumers

Introducing DS+CO’s IDEA Panel – our expert-led resource for providing insights on inclusive and diverse campaigns.

DS+CO Roundtable: Is efficiency killing innovation?

Managing directors Malorie Benjamin and Rosi Statt and Chief Creative Officer Mark Stone discuss efficiency vs. innovation and how brands can strike a balance.

Inclusive marketing is here to stay

Your employees care about DEI in the workplace—and empowering them is the key to making inclusivity a priority.

Representation matters: How brands can create disability-inclusive marketing

Creating disability-inclusive advertising isn’t perceived as an easy task, but it's past time for everyone to be represented in all marketing efforts.

How to be a company employees don’t want to leave

Discover how to create a company culture that motivates employees, fosters inclusivity, and drives retention.

A mothering approach to marketing

Think about marketing like a mother: Everyone is going through something. So listen, learn and be more empathetic in what you say and do.

Social responsibility in 2023: Your year to take action

It’s 2023—corporate social responsibility has come a long way in just the past few years. Find out what it could look like for your brand.

’Tis the season: DS+CO’s favorite holidays ads

We’ve pulled together a few of our favorite merry + bright holiday ads, old and new, that evoke emotion and encourage action year-round.

Lauren’s Column: Not if but when: How will AI change your workplace culture?

In Lauren’s latest column, she shares the benefits of being together in the workplace + creating an environment where employees choose to work in person.

Lauren's Column: Want more people to come into the office? Make it irresistible. copy

In Lauren’s latest column, she shares the benefits of being together in the workplace + creating an environment where employees choose to work in person.

Lauren's Column: Quiet quitting: A reckless term for “disengaged”

In Lauren's recent column, she discusses the new term “quiet quitting“ and the effects it can have in the workplace.