Introducing Greater ROC

Greater ROC Digital Champion Badge

We’re excited to announce the launch of Greater ROC, a multiyear brand initiative to highlight the region’s many unique characteristics and collective strengths. The brand is championed by ROC2025 — an alliance of Greater Rochester Enterprise, Greater Rochester Chamber of Commerce, Rochester Downtown Development Corporation and Visit Rochester, as well as city, state and county officials and higher-education representatives.

Dixon Schwabl, along with partner agencies Meshin Movement and Optic Sky Productions, is proud to have played a key role in coordinating the development of this exciting new brand with ROC2025. Greater ROC is a unified brand identity that communicates the essence of the Rochester region to tourism, business, education, nonprofit, arts/​culture, health care and other economic sectors locally and across the nation. 

Greater ROC resources are accessible in an open-source manner, allowing organizations across Greater Rochester to leverage and integrate the brand into their own activities, platforms and materials. Dixon Schwabl encourages organizations and individuals throughout the 9-county Rochester region to visit the landing page to learn more how to get involved with Greater ROC.

To view the press release, click here.

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