For the fourth year, Dixon Schwabl’s team collected new and used winter necessities—including jackets, scarfs, hat and gloves—throughout the holiday season. From there, DSers bundled up and hit the streets of Rochester to distribute the 237 donated items across Martin Luther King Jr. Memorial Park.
Dixon Schwabl’s “Bundle Up Rochester” is led by Account Supervisor Amanda Maxim.
“I started this initiative because I thought it was such a wonderful way to give back during the holidays,” Maxim said. “It is so comforting to know that we’re helping keep people in our city warm during the cold months. The generosity that the team here shows toward this initiative blows me away each and every year. From the donations to the volunteers braving the cold to helping tie items on trees—it’s really a group effort!”
Dixon Schwabl started this initiative in 2016. Thank you, Amanda and team, for helping to keep our neighbors in Rochester warm this winter!