Giving

PROMOTING A CULTURE OF GIVING

Charitable giving is an everyday part of Dixon Schwabl’s culture and an essential element of our brand. Building on our philanthropic legacy, we share our resources and talents to strengthen our community through long-lasting, positive programs for organizations and individuals in the Greater Rochester and Buffalo areas.

The review process is closed for 2021. All applications will be reviewed for 2022

PHILANTHROPIC MISSION

Dixon Schwabl shares its resources to provide opportunities to organizations and community members to make a difference and make it happen for those who need it most.

FUNDING PRIORITIES

Due to the large number of requests Dixon Schwabl receives each year, the following charitable-giving guidelines are meant to assist organizations and individuals in understanding the agency’s philanthropic priorities and parameters. The funding priorities also help us manage requests and make allocations in a thoughtful manner.

With some exceptions, Dixon Schwabl’s philanthropic allocations focus on programs, events or initiatives that support the following two categories: IDEA (inclusion, diversity, equity, action) and health.


1. INCLUSION, DIVERSITY, EQUITY, ACTION (IDEA)

Dixon Schwabl is committed to providing and promoting equitable opportunities for all.

WHAT WE FUND:

Resources that serve youth, education and social services throughout our communities, as well as initiatives aimed at promoting unbiased thinking in advertising through greater exposure, awareness and empathy.

HOW DS SUPPORTS IDEA EVERY DAY:

One of the various ways we support this pillar is through our independent Review Before Release Idea Panel, which is made up of multiple diverse perspectives from the community. The Idea Panel evaluates our creative output to ensure offensive or culturally insensitive work is never published. We believe this is a key step to eradicating the unconscious biases that have afflicted marketing and advertising for too long.


2. HEALTH

Dixon Schwabl seeks to support community initiatives and resources that improve the wellbeing of individuals at all life stages. 

WHAT WE FUND:

Health-centered events and organizations: aiding resources in our community that are necessary to improve physical and emotional health and stability.

ELIGIBLE ORGANIZATIONS

Dixon Schwabl’s ability to fund charitable requests is limited; therefore, we give primary consideration to organizations that meet the following eligibility criteria. Consideration is given first to clients, then to organizations our employees volunteer for and support. Based on these criteria, Dixon Schwab reserves the right to deny requests without further explanation.

Dixon Schwabl receives far more requests than it can support. If a request is denied, that does not imply we consider the cause unworthy or unimportant. It may be that the request lies outside our giving guidelines or focus areas, or that all charitable funds for the year have already been allocated.

NEXT STEPS

Requests must be submitted via the online form and will be reviewed for 2022. Dixon Schwabl requires all requests be made at least six months in advance of any given project or initiative.

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