Many of our clients are asking: How do I create a strategic marketing plan with so much uncertainty?

A strategy isn't a wish list, set of goals or objectives. It's a clear roadmap. A plan to get there. And as 2020 has shown us, you need to be nimble to evolve your strategy as your industry—and the world—changes.

If you're in 2021 planning mode and would like to learn more about how Dixon Schwabl can help, fill out the form and let's talk about how to: • Align marketing goals with business goals • Craft brand positioning • Dig deep into customer personas • Deliver on customer experience • Evaluate the competition • Approach omnichannel go-to-market • Leverage technology • Measure success. Optimize. Improve.