Episode 01Why marketing has a clarity problem, with Rosi Statt

What if the campaign request is a symptom of a bigger problem? In the debut episode of But First, Clarity, host Malorie Benjamin and DS+CO Chief Growth Officer Rosi Statt ask why smart teams jump to tactics before they understand what the work needs to solve. It’s like asking a doctor for a prescription before explaining the symptoms: A useful answer starts with better context. The episode explores why clarity isn’t certainty or consensus, how pressure to show movement can accelerate a premature tactical choice, and what to prioritize when speed matters.

1. What problem are we solving?
2. What do we need the audience to think, feel or do differently?
3. What are we choosing to prioritize?