Every year, 64* teams embark on a quest for college basketball’s coveted NCAA National Championship trophy. The action is exciting, intense and full of passion. Some would say it’s … madness.
But we’re not here for that. No. We are marketers. We’re here for CTAs. We’re here for pivots. We’re here for authentic, optimized user journeys that boost thought leadership and brand awareness!
I asked my coworkers for the buzziest, cliché-iest, circle back-iest terms in marketing and THEY DELIVERED!
Without further ado, I present to you a bracket challenge unlike any other …
Many will enter, only one will win.
It’s time to vote on the most market-y jargon-y terms in the industry.
Round 1 – DONE
Round 2 – DONE
Round 3 – DONE
Round 4 – DONE
Round 5 – DONE
Championship – DONE
May your ideation be true and your ROI strong. OPTIMIZE!
What. A. Tournament. With nearly 20 upsets after 63 matchups, in the end our winner emerged. A formidable powerhouse from start to finish, your 2021 Jargon Bracket Champion is …
After their victory, Circle Back informed us that they’d “… like to thank underdeveloped ideas everywhere that pop up in the middle of meetings only to be revisited later. You are the true champions.”
From all of us at Marketing Madness, keep integrating, gamifying and disrupting. We’ll circle back next year.
*Cue the One Shining Moment montage.
*OK, fine. 68 teams if you include the First Four. I hope you basketball purists are happy!
Mike McGinnis is a content manager and Duke basketball fan. He’d rather not talk about the latter until next season.