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DEI + Culture

Lauren Column

Lauren's Column: Want more people to come into the office? Make it irresistible. copy

DEI + Culture / 12.14.22 / By Lauren Dixon

LAUREN'S COLUMN: Want more people to come into the office? Make it irresistible.

In Lauren’s latest Rochester Business Journal column, “Want more people to come into the office? Make it irresistible,” she discusses the benefits and value of being together in the workplace. She shares some tips on how to create an environment where employees will choose to work in person, rather than feel forced to do so.

Here are a few key takeaways from this month’s column:

  • Provide team members with context that resonates the value of working together in person.
  • Create a physical space employees want to work in, one that offers what they have at home, as well as the social interaction they don’t.
  • Communication is key! Ask and listen to what would motivate people to come to the office and stay for the day, and have them communicate when they’ll be in.

“Our lives, perspectives, behaviors and the way we work have changed in many ways since 2020, and the role of the office needs to evolve to support these changes. That includes our physical spaces, the experiences people have and the policies around being on-site—and they all should ladder up to connecting people and teams.”

For the full column, click HERE.

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Lauren Dixon

A culture champion, talent mentor and community advocate, Lauren is the heart and soul of DS+CO. She founded our agency in 1987 and built it into a team of go-getters 100 strong. But she’s most proud of the culture she’s cultivated—one that fosters creativity, collaboration and compassion. With Lauren’s unwavering dedication to putting people first, DS+CO has been recognized by Great Place to Work as the #1 marketing firm to work for in the country. Not once, but twice. And has made the list of the Best Small Companies to Work For 15 years running. Lauren’s contributions to her community are countless. She’s a Rochester Small Business Person of the Year, member of the Rochester Business Hall of Fame, ATHENA Award and Gaudette Community Award recipient, and was honored by the Association of Fundraising Professionals for community leadership. She has served on the boards of United Way of Greater Rochester, Monroe Community College Foundation, United Way Women’s Leadership Council, Thompson Health Foundation, Greater Rochester Enterprise, CMAC and Greater Rochester Chamber of Commerce.