The COVID-19 pandemic is drastically changing how we feel, what we think and how we behave. Many of us are wondering: What’s on the other side?

We have some thoughts, and we’re sharing them in this new report informed, in part, by the voices of 173 members of PeopleSpeak®, our online research community.

The findings include: • Current consumer sentiment • Consumption behavior • The role of brands • Information sources • Impacts by industry • Generational preferences • Future outlook

Data-driven insights like these can help marketers figure out how to adapt their strategies and tactics during this global pandemic and beyond.