Founded in 1987, the Heritage Classic Foundation is a 501(c)(3) nonprofit organization designed to support educational and charitable initiatives in South Carolina. The organization hosts the RBC Heritage Presented by Boeing—a PGA Tour signature event that has grown significantly over the years—to support its endeavors while also enhancing the economic vitality and quality of life in the region. Thanks in large part to this tournament, the foundation has distributed more than $50 million to people in need.
When developing the concept, our team knew that nostalgia would be a big motivator in getting people to attend, especially on the heels of the pandemic. With that in mind, we focused on two truths: the tournament itself is steeped in tradition and it has a reputation for being one of the most fun stops on the PGA Tour.