In-depth research and the right strategy helped Greater ROC build more than a place brand. It built a snapshot that reflects and celebrates the collective strength of the nine-county Greater Rochester region.
31 PR stories ran in highly visible media outlets across the Greater Rochester nine-county region
Embracing all that the Greater Rochester region has to offer, the campaign focuses on the collective strength of many, made greater by all
6.5 million impressions displayed in one month across traditional and digital media tactics