When it comes to media buying, put safety first. Why? Because your brand can’t afford not to.

Google got rid of expanded text ads—and brands have a lot to gain from the change.

Even after third-party cookies go away, we can't expect internet users to be completely satisfied with the privacy of their data.

Let’s dig into the buzzword and larger concept of A/B testing in advertising.

Google “will not build alternate identifiers to track individuals as they browse across the web” after third-party cookies are gone for good.

In the digital marketing realm, cookies are king. Marketers rely on these small packets of data to collect information and target ads.