Even after third-party cookies go away, we can't expect internet users to be completely satisfied with the privacy of their data.
Let’s dig into the buzzword and larger concept of A/B testing in advertising.
Google “will not build alternate identifiers to track individuals as they browse across the web” after third-party cookies are gone for good.
In the digital marketing realm, cookies are king. Marketers rely on these small packets of data to collect information and target ads.