In the world of historically cringey ad creative, eHarmony is using their latest research-led campaign to create genuine connections.

The Super Bowl has become a sign of the times. It’s been played through every kind of catastrophe, from impending war, to the 9/11 attacks, to a pandemic.

Why focus on developing a brand narrative when there’s already a demand for your offering? Because a brand is no longer defined by its product or services.

Research, strategy and creativity help drive four years of record-breaking attendance.

Each year, the DS+CO team gathers to discuss the Super Bowl commercials, analyzing what worked and what didn’t. This year’s batch gave us plenty to work with.

What does your brand sound like? And how is your audience responding? Understanding your sonic brand can be a moving force in creating emotional responses.