Designed specifically to empower Black and minority business owners and entrepreneurs, this FREE six-part workshop series will share marketing, advertising and public relations techniques to promote your business and provide ways to secure financing. Join us for the Black Businesses Matter online workshop series.

Week 1

Marketing Basics for Small Businesses

Hosted by Catherine Roberts
With marketing experts
Kim Allen, Jessica Savage, Adriana Viverette

Outlines Marketing 101 basics: target customers, target geographies, telling your story and reputation management. This will lay a foundation for what will be covered in the next modules (establishing an online presence, storytelling and paid promotion).

Download Presentation

Download Brand Pyramid

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