Designed specifically to empower Black and minority business owners and entrepreneurs, this FREE six-part workshop series will share marketing, advertising and public relations techniques to promote your business and provide ways to secure financing. Join us for the Black Businesses Matter online workshop series.

The Workshops

Week 1

Marketing Basics for Small Businesses

October 7

Hosted by Catherine Roberts
With marketing experts
Kim Allen, Jessica Savage, Adriana Viverette

Outlines Marketing 101 basics: target customers, target geographies, telling your story and reputation management. This will lay a foundation for what will be covered in the next modules (establishing an online presence, storytelling and paid promotion). Workshop starts at 6:00 PM.

Week 2

Establishing Your Online Presence

October 14

Hosted by Glenn Coles
With local online experts
Marquis Burton, Josh Smith

Covers the foundational basics of putting your business online, taking participants through self-serve website and social media presence basics. Workshop starts at 6:00 PM.

Week 3

Telling Your Story, Part 1: The Power of Great Visuals

October 21

Hosted by Madison Carter
With storytelling experts
Pete Wayner, Jamil Crews, Krystal Atwater

Learn to tell your story through great visuals, video and audio. The emphasis will be on using tools that are readily accessible to a small business owner, like a smartphone. In addition to sharing ideas and best practices, this workshop will cover equipment you might want to buy if you choose to up your capabilities. Workshop starts at 6:00 PM.

Week 4

Telling Your Story, Part 2: Techniques to Garner Earned Media

October 28

Hosted by Madison Carter
With media experts
Nadine General, Dan Miner, Latrese Myers and Daphne Ross

What constitutes a media-worthy story? How do you get your story told? Attendees will learn the dos and don’ts of interacting with the media. Basic instructions for writing a well-crafted press release/media alert will be highlighted. Workshop starts at 6:00 PM.

Week 5

Paid Media and Email Marketing

November 4

Hosted by Edwin Jackson
With paid media and email experts
Erin Haskell, Emily Benson, Kenyana David, MBA

Covers media concepts, reaching your target audience and measuring success. This workshop will primarily focus on self-serve platforms. Workshop starts at 6:00 PM.

Week 6

Financing, Logistics and Scalability: Getting the Money You Need to Succeed

November 11

Hosted by Glenn Coles
With financial expert

Dawn E. Sanders-Garrett

We'll talk about the financing resources available for small businesses. Attendees will learn the dos and don’ts of creating and presenting a solid business plan. Workshop starts at 6:00 PM.

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