Four newly minted entrepreneurs had a simple idea: Let’s produce a classic, superior vodka using only local ingredients and local partners. But even with that distinctive cachet, the owners knew that entering the premium spirits category wouldn’t be easy.
Clearly, they needed a name, brand and packaging that would command attention—not only in a crowded market space, but also in crowded, noisy bars. The name 1961 was chosen to evoke an altogether simpler yet more stylish period. Likewise, the tagline: The spirit of a different era™. We created a bottle design and label steeped in elegance. And we commissioned original B&W photography to use in handsome print ads, point-of-sale materials and an award-winning web campaign.
Within two months of launching the brand, 1961 could be found in more than 50 stores, bars and restaurants, a list that continued to grow considerably.
Encouraged, the company quickly expanded
its distribution far and wide.
To that, we say cheers.