Challenge
Four newly minted entrepreneurs had a simple idea: Let’s produce a classic, superior vodka using only local ingredients and local partners. But even with that distinctive cachet, the owners knew that entering the premium spirits category wouldn’t be easy.
Solution
Clearly, they needed a name, brand and packaging that would command attention—not only in a crowded market space, but also in crowded, noisy bars. The name 1961 was chosen to evoke an altogether simpler yet more stylish period. Likewise, the tagline: The spirit of a different era™. We created a bottle design and label steeped in elegance. And we commissioned original B&W photography to use in handsome print ads, point-of-sale materials and an award-winning web campaign.
Within two months of launching the brand, 1961 could be found in more than 50 stores, bars and restaurants, a list that continued to grow considerably.
Encouraged, the company quickly expanded
its distribution far and wide.
To that, we say cheers.
