Culture before chaos

You won’t find culture itemized on a balance sheet. But its effect on business is invaluable. Culture embodies the codes of behavior and a firm’s explicit and implicit values. It’s holding doors and happily going the extra mile. It’s thinking of others without even thinking.

 Giving  back,  giving  forward 

One of the perks of working here is having the opportunity to contribute to the wider community. We advocate for a number of important nonprofits, and we encourage and empower employees to donate their time, talent and passion to worthy causes big and small.


With our wide array of capabilities (the most of any agency in Western NY), it’s extra important we all work well together.

When you’re collaborating properly, projects move more efficiently and produce better results.

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Meet the

Collaboration allows someone to take your good idea and make it better, or take a crazy idea and turn it into genius. No wonder we’re big on listening to and respecting all of our colleagues, not just the ones above us on the org chart. And we always play nice. That way, when we bounce ideas off each other, no one gets hurt. Most of the time.

A sense of belonging is vital not only for employees, but companies, too. Below are a few of the professional and community organizations we belong to—proudly.
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 A  great  place  to  work, 
create, riff, meet, share, jam, think, rock

Every day, we work on nurturing an agency culture that’s positive and fulfilling. We’ve even collected a shelf-full of honors to prove it. But perhaps the best reward is a workplace that exceptional people want to join—and are reluctant to leave. Some say a great culture amounts to an unfair advantage. We’re good with that.

The reason we exist? To create smart work that drives results. But we won’t deny awards and accolades are a welcome side effect. Indeed, we’ve recently scored some major honors. The biggest win was a coveted Pencil from the UK’s D&AD awards—just about the world’s toughest jury. Our work also made it into the Graphis Design Annual, the premier publication of international design competitions. And dozens of ADDYs have come our way—at the national, regional and local levels. Finally, DS has won numerous Tellys, Pinnacles and PRSA awards. 

We’ve picked up some nice accolades for not only our work, but also our workplace. These honors reflect the positive culture we’ve worked hard to foster. We’ve been ranked the #1 Marketing Firm to Work for in America by Great Place to Work and Fortune magazine in 2016, #39 on Rochester Chamber’s Top 100 list of the fastest-growing privately owned companies, #26 on Ad Age’s 2017 top agencies and a Top 20 Small Business in America by Inc. magazine, as well as one of the Top Places to Work in PR by PR News in 2010, 2012, 2013, 2014, 2015 and 2016. Last, but certainly not least, DS is a certified Women Business Enterprise.

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