Marketing Webinars
08 . 18 . 20—
- Marketing
Building a Transformational Brand in 2020
- Joe Stefko, President and CEO, ROC2025
- Laura Nespoli, Co-Founder, Meshin Movement
- Mark Stone, Chief Creative Officer, Dixon Schwabl
How do you build a transformational brand? Especially in 2020. Imagine you start out with research to discover your brand's purpose and what makes it different. Then a global pandemic hits. And then social justice spurs new action for change.
06 . 29 . 20—
- Marketing
Should Your Brand Join the Facebook Boycott?
- Malorie Benjamin, Vice President of Media Services, Dixon Schwabl
- Fred McCoy, Account Director, Dixon Schwabl
- Paul Gangarossa, Public Relations & Content Supervisor, Dixon Schwabl
In July, big brands like North Face, Eddie Bauer and Ben & Jerry’s are pausing all paid advertising with Facebook and Instagram in support of #StopHateforProfit. The goal? To have Facebook take clear actions to stop its platform from being used to amplify racism and hate. Learn what you should take into consideration when making social media decisions for your brand during this time.
04 . 21 . 20—
- Marketing
- |COVID-19
Marketing during COVID-19
- Malorie Benjamin, Vice President of Media Services, Dixon Schwabl
- Chris Grant, Data Strategy & Analytics Supervisor, Dixon Schwabl
- Diana Osgood, Vice President of Strategy & Customer Insights, Dixon Schwabl
Learn how to shift your marketing and media strategies and use data to drive your decisions during and after the pandemic.
