How to Make Customer Experience the Center of Your 2021 Marketing Plan

  • Barnali Chatterjee, Head of Customer Experience, GitHub
  • Casey Keller, Senior Vice President of Customer Success, GiveGab
  • Diana Osgood, Vice President of Strategy & Customer Insights, Dixon Schwabl

Customer loyalty is based in large part on their experience. According to a study by Walker, customer experience will overtake price and product as the key brand differentiator by the end of this year.

In our next webinar, we’ll discuss the latest thinking around building a CX strategy that drives more revenue growth for your organization. We’ll focus on the keys to understanding and empathizing with your audience in more human and holistic ways.

Related Webinar

05 . 11 . 21

In a World … Without Cookies

  • Marty Agius, Vice President, Semcasting
  • Noor Naseer, VP of Media Innovations + Technology, Centro
  • Ben Swan, Senior Ad Operations Manager, Dixon Schwabl

Google is blocking third-party cookies by the end of 2023. This means as marketers, the ability to target individuals’ interests and behaviors will be impacted. What do you need to know to account for this shift to a world without cookies? The webinar will provide you a roadmap for success, including:

• Continue to use cookies until they go away

• The keys to building up a first-party data strategy

• How to engage partners that help you navigate the technologies needed moving forward

• Contextual strategies, targeting groups of people with the same interests vs. individuals

• Build audiences to target through household and location data

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