How to Make Customer Experience the Center of Your 2021 Marketing Plan

  • Barnali Chatterjee, Head of Customer Experience, GitHub
  • Casey Keller, Senior Vice President of Customer Success, GiveGab
  • Diana Osgood, Vice President of Strategy & Customer Insights, Dixon Schwabl

Customer loyalty is based in large part on their experience. According to a study by Walker, customer experience will overtake price and product as the key brand differentiator by the end of this year.

In our next webinar, we’ll discuss the latest thinking around building a CX strategy that drives more revenue growth for your organization. We’ll focus on the keys to understanding and empathizing with your audience in more human and holistic ways.

Related Webinar

04 . 01 . 21

Empathy in Marketing: Make People’s Lives Better

  • Bennett Boucher, Senior Channel Account Manager, Drift
  • Anthony D’Angelo, Professor of Practice, Syracuse University
  • Julia Lowe, Proofreader, Dixon Schwabl

According to Forbes, 2021 should be the year of empathy in marketing. This webinar will explore how it’s not enough to think like your customer—you have to BE your customer.

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