Empathy in Marketing: Make People’s Lives Better

  • Bennett Boucher, Senior Channel Account Manager, Drift
  • Anthony D’Angelo, Professor of Practice, Syracuse University
  • Julia Lowe, Proofreader, Dixon Schwabl

Related Webinar

05 . 11 . 21

In a World … Without Cookies

  • Marty Agius, Vice President, Semcasting
  • Noor Naseer, VP of Media Innovations + Technology, Centro
  • Ben Swan, Senior Ad Operations Manager, Dixon Schwabl

Google is blocking third-party cookies by the end of 2023. This means as marketers, the ability to target individuals’ interests and behaviors will be impacted. What do you need to know to account for this shift to a world without cookies? The webinar will provide you a roadmap for success, including:

• Continue to use cookies until they go away

• The keys to building up a first-party data strategy

• How to engage partners that help you navigate the technologies needed moving forward

• Contextual strategies, targeting groups of people with the same interests vs. individuals

• Build audiences to target through household and location data

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