Diversity, Equity & Inclusion in Advertising

  • Michael Bush, CEO, Great Place to Work
  • Kimberly DeSimone, MBA, PhD, Associate Professor & Diversity Advocate, Jandoli School of Communication, St. Bonaventure University
  • Norma Holland, Director of Public Relations & Engagement, Office of Equity & Inclusion, University of Rochester School of Medicine & Dentistry
  • Kim Allen, CEO, Dixon Schwabl

Related Webinar

05 . 11 . 21

In a World … Without Cookies

  • Marty Agius, Vice President, Semcasting
  • Noor Naseer, VP of Media Innovations + Technology, Centro
  • Ben Swan, Senior Ad Operations Manager, Dixon Schwabl

Google is saying goodbye to third-party cookies by 2022. This means as marketers, the ability to target individuals’ interests and behaviors will be impacted. What do you need to know to account for this shift to a world without cookies? The webinar will provide you a roadmap for success, including:

• Continue to use cookies until they go away

• The keys to building up a first-party data strategy

• How to engage partners that help you navigate the technologies needed moving forward

• Contextual strategies, targeting groups of people with the same interests vs. individuals

• Build audiences to target through household and location data

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