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Financial Services

16906 wbnr D1 Updated RS

The Power of Audience Segmentation

Wednesday, October 5 at Noon ET

There’s no denying the major shifts in audience behavior and technology in recent years. But many industries, including the financial sector, continue to use a one-size-fits-all approach for targeting their customers and prospects—regardless of demographics, psychographics and evolving times.

Audience segmentation and tailored messaging driven by consumer research opens opportunities to connect each consumer with the right service or product. This data is imperative for businesses to leverage across channels for cohesive and effective marketing campaigns that increase retention and revenue.

Join Dixon Schwabl + Company and our guest panelist on October 5 at noon ET for our live webinar: The power of audience segmentation: How financial industries can create loyal customers and increase prospects to grow their business.

We’ll discuss how you can use audience segmentation to enhance your customers’ experience and more:

  • Understanding your target audience and optimizing marketing materials specifically for them
  • What challenges financial industries face when researching consumers
  • How to differentiate yourself from your competitors with a better user experience
  • Plus a Q&A with DS+CO and industry experts to answer your questions

Our panelists include:

  • Cathy Wray, Senior Director, Research & Insights, Kantar
  • Jessica Savage, President, DS+CO
  • Melissa Jusianiec, Director of Insight & Analytics, DS+CO
  • Arica Marfoglia, Senior Marketing Strategist, DS+CO