Please don’t ever, ever force Scott to choose between books, digital media or sports. His head just might ex— well, you’ve been forewarned. You see, he always has a book or six going (recent favorites: How Google Works, The Wright Brothers, Bridge of Sighs, Reading Whilst Driving 2nded.). He’s also nuts about sports. (Welcome to the club!) All-time favorite team? The Packers. Please note: sympathy hugs accepted and appreciated. Scott also spends an “embarrassing” amount of his free time reading and thinking about digital media. We’re so glad he didn’t opt to become a reporter, his ambition as a child. Now, rather than reporting the news, he’s making it. How? By working with the media team to develop best-in-class digital media strategies to achieve superior ROI. That’s how.