As a Marketo Certified Expert, Nicole is responsible for lead generation and nurture, analyzing workflows and building B2B digital marketing campaigns. Originally from Downsville, NY, a teeny tiny town in the Catskills, Nicole graduated in a class of 29 students. She gets her significant thrills from dancing, crafting, exploring the area and hanging out with friends, family and her cat, Ellie. Of course, her superhero avatar is Catwoman. Because she loves the beasts, obvi. But she swears she’s not a crazy cat lady. Perhaps a slightly askew cat lady? When exploring Rochester (and Buffalo), Nicole’s mission is to find the latest and greatest food spots. She runs a food Instagram account with her best friend, where they post their top foodie finds. She also loves to travel further afoot: 10 countries, two continents and counting. Next up: Australia. Dinky-di! Nicole isn’t a sports participant at the moment, but she is a semi-rabid Bills fan (along with her SO).