Lauren Dixon

Chief Executive Officer

Lauren Dixon

Lauren began her career as a news broadcaster and still considers herself a storyteller. Since founding the agency 30+ years ago, she has led by inspiration and example. Always accessible to clients, Lauren is a hands-on executive dedicated to fostering a great workplace culture that enables people to do their best. Under her leadership, DS has grown into one of Upstate New York's largest ad agencies, landed on the Great Place to Work® list for 13 consecutive years as one of the 25 Best Workplaces, and won national recognition from Fortune magazine as the nation’s #1 place to work in advertising and marketing.

Lauren is also a graduate of the FBI Citizens Academy. What’s that mean? Friends call her 007 and she’s been known to water ski from helicopters, cliff dive from mountain tops and take a bite out of crime. Small crimes, of course, and mostly before cooking dinner for her family on Sundays. Something else to note: Lauren has officially made time-travel possible. Her energy’s fully charged at 1.21 gigawatts and she’s routinely hitting that 88mph mark. Great Scott!

Lauren Dixon
Lauren Dixon

 Unforgettable 

DS helped launch the Atlantis exhibit for Kennedy Space Center. It was very moving to witness the astronauts viewing the shuttle for the first time since they traveled in space. Lots of tears!”

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