Karl, Karl, Karl can’t you see, sometimes your words just hypnotize me. That’s a play on a Biggie Smalls song, and what better way to allude to the way Karl plays with words. Yes, we have a letter masher on our hands, and those letters come together quite perfectly to form all kinds of quirky copy. But always in service of serious business goals. When traveling, Karl often takes the long way or even the “wrong way” just to refresh his creative batteries. New adventures seem to spark some of his biggest ideas. Clearly, he’s a man of global experience. In 10 years, Karl will be president of the United States. He’s busy writing his campaign speeches now.