Justin Shaw

Justin is a seasoned marketing and PR pro who helps clients connect their brands with their key audiences. In days of yore, he worked at NYC agencies advising a roster of blue-chip brands. Of Justin’s more memorable clients, none surpass Princess Thara Baselia al Saud. A member of the Saudi family, intending to buy the NBA’s Denver Nuggets, her image needed a polish. “We created a PR campaign, set her up for media interviews, and talked up her $3 billion fortune and Ph.D. from the London School of Economics.” Oops. None of it was true. The woman was actually from Kansas, once busted for passing bad checks. “She fooled everyone, including the NBA.”