Julie Licitra

Julie ensures our work is picture perfect before it goes out the door and off our servers. Before joining the team here, she designed exclusively for The Strong National Museum of Play. Does that explain her playful demeanor and joyful countenance each and every day? Or should we chalk it up to her reading Zen and the Art of Motorcycle Maintenance at an impressionable age? Maybe it’s just that she enjoys her work. In 10 years, she said, “I hope I’m doing the same thing I am now. I love my life.” Julie is the kind of person who always picks up change off the street or food that’s fallen off grocery store shelves. “It’s a matter of karmic responsibility and respect.” You can’t argue with that. Well, you could. But you shouldn’t. Karma, remember?