Chris is the guy who can spot bumps and blips in big piles of data and know what they mean. He also develops processes and tactics for measuring and reporting digital and traditional media campaigns. All in service of the brass ring: unearthing precious marketing insights. A few tools of his trade: performance dashboards, DoubleClick Campaign Manager, Google Tag Manager, Google Analytics, Adobe Analytics and a few others that only he knows about. Something no one knows anything about is the recipe for his great-grandmother’s bread pudding. Chris lived with her while in high school and she often prepared it for him. There have been attempts to recreate it, but for now it remains a distant but fond memory. Getting food right is a big deal with Chris. Ever since a particular Thanksgiving dinner that didn’t sit well with him, he’s been cooking the entire meal himself. To rave reviews, BTW. True story: Chris was riding a crowded bus. Because he was raised properly, he offered his seat to a woman standing. She declined. So he doubled down and said, “No, it’s OK, you’re pregnant.” Except she wasn’t. Chris learned three big lessons that day: Don’t assume. Shut thy mouth (especially if you neglect Rule #1). It’s OK to be nice; just be nice about it.